Ebook Big Hair: A Journey into the Transformation of Self
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Big Hair: A Journey into the Transformation of Self
Ebook Big Hair: A Journey into the Transformation of Self
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Amazon.com Review
Most people in modern Western society are obsessed with hair: hair they have, hair they don't, hair they don't want (there), the latest to-do about the do of the latest star or starlet--and yet there have been virtually no in-depth studies of hair in this culture. McCracken, a curator of ethnology, has written an insightful study of how Westerners redefine themselves by defining and redefining their 'dos, dont's, and dyes, and the fetishistic fascination with hair styles of the rich and famous. Although written primarily about women's hair, and in particular, blond hair, my entire household--men and women alike--learned a great deal from the in-depth analyses of these dead strands of protein extruding from tiny pores on our heads which nonetheless have extraordinary power in determining status and even wealth. Recommended.
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Review
An in-depth investigation into the cultural mores of our time.... I found this book brilliantly illuminating. (Ed. Note: Don't snicker: as you will find after reading this book, Vidal Sassoon's role in Western culture is far more important than you might think). -- Vidal Sassoon
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Product details
Paperback: 218 pages
Publisher: Overlook Books; 1st edition (May 1, 1996)
Language: English
ISBN-10: 0879516577
ISBN-13: 978-0879516574
Product Dimensions:
7.2 x 0.5 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#977,254 in Books (See Top 100 in Books)
Big Hair is a playful ethnography of women's hair that manages to be simultaneously fun to read and deeply insightful. Grant McCracken, anthropologist of consumer culture, finds that deep ideas are hidden within a subject that is ordinarily presumed to be superficial: Women's attention to the appearance of their hair, and the guidance they receive from hairdressers in salons.McCracken is particularly perceptive in his assessment of the role of hairdressers, who are typically dismissed as vain and shallow. McCracken shows how hairdressers serve as a form of ritual guide for women as they undergo deep transformations of identity.Big Hair is an example of a genuine ethnographic work into an aspect of our own commercial culture. It doesn't fall prey to the dismissive reflex shown by many academics who presume that contemporary American culture is inauthentic and beneath their attention.Reading this book in the 21st century, some of the cultural references are a bit dated, but the fundamental insights of the role of hair, and hairdressers, remain vital. Consultants and market researchers especially should pay attention to McCracken's appreciative observations about the tricks used by hairdressers to create a successful consultative process for their clients, especially when clients begin the process with a misunderstanding about the directions in which their identities can authentically develop.
This is just fun... Who doesn't want to explore this? This was a pleasurable read for me, and I felt it was enlightening as well. As a hairstylist it opened my eyes a bit to the why of transformations... Good read.
This is such a fun and useful book! Truly a must for ALL hairdresser! Give you inspiring timeless tools to have!
I certainly have patience for the subject matter, even a light hearted exploration of the subject is interesting to me as a person who spends a lot of time reading about and examining the history of beauty in culture, and beauty rituals. However, this book is wildly inaccurate, claiming that mobility in women's hair in the 1950s is undesirable, if one looks at hairspray commercials, and hairstyling manuals of the time, you'll find a very different picture. It was strongly desired that hair should feel and move like hair, but with the products and technologies available at the time maintaining mobility while keeping the shape of a style was simply not possible. He seems to have read one Good Housekeeping article on the subject of hairspray and written his entire section based on that. Similarly, he over dramatizes and inaccurately portrays the life of Vidal Sassoon.He also keeps stating cultural assumptions, and his own Freudian style symbol interpretations (an outdated form, beloved of third rate academics) as objective fact. He often comes across as blatantly misogynistic (which I could forgive if he weren't so dead set on deviating from fact)There's also a weird libertarian bias that comes up way more than it should in a book about hair. Taking repeated jabs at big government is all well and good if that's what you're writing about (although I disagree with it) but it's certainly off topic in a book on hair.Just to add to the weirdness of the whole thing the author apparently believes horror hostess "Elvira" to be called "Elmira" which is also peculiar.Poorly written, poorly researched, and bad at staying on topic.
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